5 Lessons from Obama’s New Media Director
Obama New Media Director and Blue State Digital Founding Partner, Joe Rospars, sat down in a recent interview to unveil some nuggets of truth from the Obama campaign's online game plan in 2008. Most of these truths have been stated by myself and others many times over, but they certainly deserve repeating:
1. Take ordinary people seriously
2. Give your… Read the rest
Online Tactics: Viral Marketing/Viral Campaigns
What characteristics can help viral campaigns succeed?
Be relevant to your audience
Who are you trying to reach? What would fire them up? Remember that you’re going to be asking people to “vote” for your viral content by sending it to people in front of whom they want to look good — they’re trying to boost THEIR status/coolness quotient by
Social Media Strategies – Influencer Outreach in 10 steps | 123 Social Media
Wondering how to reach out to the online influencers? 123 Social Media boils it down:
Step One: review the following six social media sources. In all cases, do a preliminary overview of your industry, of any keywords that are top of mind, as well as the names of any industry or association groups. This gives you a good starting point
Jordan Raynor: The 7 Deadly Sins of Tweeting Politicians
Jordan Raynor’s blog is worth reading and @JordanRaynor is worth following on Twitter. On his blog he shares some great insights on using new media in politics. Here he explains what can go wrong for pollies on Twitter:
1 Only using Twitter for “the ask.” I get it – at the end of the day social media means
What Tweets Work..And What Don’t
Have you ever thought about the impact that tweets may have on the number of followers you have?
TweetEffect is a service that provide details on how many followers were attracted or driven away after you made a tweet. While it’s an interesting service, I think it’s difficult to assess if a particular tweet had a direct impact on drawing… Read the rest
