Could this be the first Facebook “hit” page? Political attack sites – sometimes called “hit” sites – are flooding the Web as the 2010 elections edge closer, but a new

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Want to get people talking?  Want to use social media to generate word of mouth?  Here’s a secret: there are really only 4 ways to do it:

Social Media Tool #1:  Value

Marketers have realized that if you provide incredible value, consumers will line up around the block for you.

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Corporations and advocacy organizations are struggling to adjust their outreach in the new media environment. Some send press releases to prolific Tweeters and bloggers, conversational style mass emails to press, and grassroots updates to bought lists of regular people. The result: a lose-lose situation where your audience has no love for you, and thus, you have

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Every campaign is looking for the easiest way to meet their fundraising goals – and there are plenty of vendors here in Washington DC looking to make a buck off of those eager campaigns. Recently, that means a whole lot of campaigns are being sold on email appends: a system of matching email addresses to existing

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When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In the coming days, we’ll demonstrate how fans

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Combining the forces of social media with e-mail marketing has been under way for some time, with savvy marketers using the two channels to complement each other rather than compete. As companies gain experience in the area, their choice of tactics may change.

A survey of small businesses by e-mail marketing company

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On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic

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According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, labeled in the report as Butterflies and the Audience. The Influencers make up only 18%

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1. Try Not to Be Hurt – Sometimes people criticize because they have a legitimate concern, and sometimes they criticize because they’re having a bad day.  If you take things too personally, you will end up causing yourself undue stress, and you won’t enjoy your work as a result.  Take everything with a

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