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12
Jul
social media

4 Social Media Methods for Generating Word of Mouth

From 4 Social Media Methods for Generating Word of Mouth:

Want to get people talking?  Want to use social media to generate word of mouth?  Here’s a secret: there are really only 4 ways to do it:

Social Media Tool #1:  Value

Marketers have realized that if you provide incredible value, consumers will line up around the block for you.

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6
Jul
undecided-voter

Who are the new influentials?

From the Engage  Blog:

Corporations and advocacy organizations are struggling to adjust their outreach in the new media environment. Some send press releases to prolific Tweeters and bloggers, conversational style mass emails to press, and grassroots updates to bought lists of regular people. The result: a lose-lose situation where your audience has no love for you, and thus, you have

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6
Jul

Email Appends Are NOT Opt-In Email Addresses

From Blue State Digital:

Every campaign is looking for the easiest way to meet their fundraising goals – and there are plenty of vendors here in Washington DC looking to make a buck off of those eager campaigns. Recently, that means a whole lot of campaigns are being sold on email appends: a system of matching email addresses to existing

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5
Jul
howto

7 Habits of a Highly Effective Landing Page

Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Landing pages broker the exchange of information between you and the interested party. Combining an eye-catching offer button with an effective landing page can turn what was once just web traffic… Read the rest

28
Jun
facebook

How Weekly World News Got 40,310 Facebook Fans In 4 Days

From How We Got To 40,310 Facebook Fans In 4 Days:

When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In the coming days, we’ll demonstrate how fans

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