Colorado GOP Race Prompts Facebook Attack Page | ClickZ
Intersting use of Facebook for an ‘attack’ site here. I guess a couple of advantages of Facebook for this type of activitiy are that it’s quick, cheap and highly targeted.
Could this be the first Facebook “hit” page? Political attack sites – sometimes called “hit” sites – are flooding the Web as the 2010 elections edge closer, but a new
4 Social Media Methods for Generating Word of Mouth
From 4 Social Media Methods for Generating Word of Mouth:
Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it:
Social Media Tool #1: Value
Marketers have realized that if you provide incredible value, consumers will line up around the block for you.
Who are the new influentials?
From the Engage Blog:
Corporations and advocacy organizations are struggling to adjust their outreach in the new media environment. Some send press releases to prolific Tweeters and bloggers, conversational style mass emails to press, and grassroots updates to bought lists of regular people. The result: a lose-lose situation where your audience has no love for you, and thus, you have
Email Appends Are NOT Opt-In Email Addresses
From Blue State Digital:
Every campaign is looking for the easiest way to meet their fundraising goals – and there are plenty of vendors here in Washington DC looking to make a buck off of those eager campaigns. Recently, that means a whole lot of campaigns are being sold on email appends: a system of matching email addresses to existing
7 Habits of a Highly Effective Landing Page
Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Landing pages broker the exchange of information between you and the interested party. Combining an eye-catching offer button with an effective landing page can turn what was once just web traffic… Read the rest
